How Analytics Identifies Driver Talent

Sep 15, 2026 10:01 am

Hi ,


Can analytics uncover motorsport talent that might otherwise go unnoticed? My podcast guest last week believes the answer is yes-and she explains how her organization is using data to make it happen. Discover this episode, along with the latest advice, insights and opportunities for race drivers, in this week's News Racers Can Use newsletter.


Lando Norris Sets Up Racing Team & Driver Development Program



Lando Norris is setting up a junior racing team and driver development program, and I have all the details in last week's Driver Development Roundup. I also have driver development program updates, more driver journeys and much more! Click here to read all the details of what Lando Norris is building.


Motorsport Sponsorship Is a Partnership, Not a Transaction


Why a successful motorsport sponsorship is a partnership is just one of the topics covered in last week's Business of Being a Race Driver. I also have more video on what sponsors are looking for from drivers and more! Click here to read all the business of racing advice from last week.


FIA Formula 2 Introduces New Race Car


FIA Formula 2 has introduced their new race car to be used for the next 3 seasons, and I had the details in last week's Racecraft & Race Cars Roundup. I also have racecraft tips on using ABS and traction control plus a whole lot more! Click here to read all about the new F2 car.


Future Lap: How Analytics Identifies Driver Talent


Last week on the Motorsport Prospects Podcast I interviewed Liselott Lading of Future Lap who explains the importance of analytics in identifying driver talent and how Future Lap is democratizing this data. Click here to listen to the episode!


Petronas, Eni Team Up on Renewable Motorsport Fuel


Petronas and Eni have teamed up to develop a renewable motorsport fuel, and I have the details in last week's Sustainable Motorsport Roundup. I also have news of sustainable developments at Silverstone and Nürburgring and more! Click here to read about the latest sustainable motorsport developments.


How Simulators Prepare Trans Am Drivers


How simulators prepare Trans Am drivers is just some of what you will learn in last week's Sim Racing Roundup. I also have the answer to whether sim racing can actually prepare you for real racing and much more! Click here to read how they used the sims.


Alpine F1’s Briatore Questions FIA Appeal Process


Alpine F1’s Flavio Briatore has questioned the impartiality of the FIA International Court of Appeal, and I have the reason why in last Friday's Business of Motorsport Roundup. You will also find details on the ongoing legal dispute between Lamborghini and Team Iron Lynx plus much more.Click here to read all the latest motorsport legal news and more.


The Week Ahead

This week on the podcast features an interview with Mick Gomme of Go Motorsport Management who explains the importance of having a plan so you don't waste time or money. You will also understand motorsport sponsorship pricing, learn how to find extra tenths on the track and more.


Quote of the Week

"Your limits don’t exist. Only your mindset creates them." – Anonymous


The Last Lap


Is the MP4/8B McLaren's greatest what-might-have-been? The Lamborghini-powered racer impressed Senna and has gained an almost mythical status. Now back on track, it was perhaps closer to competing than most believe. Autosport looks closer at the car/engine combination that never raced demonstrating a potential that was never realized.


To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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