Ever notice how the first week of a new plan feels exciting?

You’re fired up. Motivated. Dialed in.

Then…

Week 2 hits.

Your schedule gets messy.

You miss a workout.

You grab takeout instead of meal prepping.

You tell yourself, “I’ll restart next Monday.”

That’s not a discipline problem.

That’s a system problem.

Here’s the truth most coaches won’t tell you:

Motivation gets you started. But friction is what stops you.

Friction is what happens when your environment doesn’t support your goals:

• No meals ready to go
• No reminders to train
• No structure built into your calendar
• No accountability when you slip

That’s why the real win isn’t in the first week.

It’s in building a system that makes Week 2 (and every week after that) easier.

I teach my clients to automate their progress — so they don’t have to rely on willpower.

And that’s how they win.

If you’ve been stuck in the “start-over” loop, reply with “SYSTEM” and I’ll show you how to build one that actually fits your life.

To your strength and success,

Monty Bains

High-Performance Coach & Wealth Protection Specialist