I've had a recent conversation about the concern many people have with AI, especially in creative work. The barrier to entry feels lower. Things that used to take time and experience can now be done much faster. That creates a real sense of uncertainty.

At the same time, this pattern is not new. We saw something similar in the early days of the internet. I should know, I was there building websites on my beige desktop computer! Access increased. Distribution changed. The work did not go away, but how it got done and how value showed up shifted. The people who adapted did not abandon their skills. They applied them differently.

What feels similar now is not just the technology, but the moment. There is a mix of curiosity, pressure, and hesitation. Some people move quickly. Others wait and watch. Most are somewhere in the middle, trying to understand what actually matters and what is just noise.

From a practical standpoint, this is less about replacing what you do and more about adjusting how you do it. The people who tend to get the most value are not the ones chasing every new tool. They are the ones taking what they already know and testing how it fits into this new environment.

That could be as simple as taking something you already do and seeing how AI changes the first draft, the starting point, or the speed at which you get to an idea. Not to replace your thinking, but to give it a different starting place.

If you are feeling some of that uncertainty, it is a normal part of a shift like this. It usually does not last forever. It gets replaced by familiarity, then by practical use, and eventually by new expectations.

If this brings anything to mind for you, feel free to reply and share what you are seeing or trying. Or, book a time with me to connect. I always appreciate hearing how tech is showing up in real work.

Yours in tech,

—Joshua

P.S. Considering AI use cases in your business? Check out my "AI Opportunity Assessment" offer. Thanks!

Disclaimer: I use AI to help write emails like these. I review & edit all AI-assisted work I publish.