Welcome to week 7 in our 8-week series focused on effective copywriting to build genuine audience connection (check out the past editions here).

How many words was the subject line of this email?

How about the YouTube video title that I just watched?

The length of your headline can significantly impact your audience's attention.

The ideal title length (i.e. headline) is between 5 - 9 words.

Why this range?

Because short headlines are concise, easy to read, and immediately convey the essential message.

Think of a headline as a first impression.

Just like a movie trailer gives a sneak peek without revealing the entire plot, a good headline piques interest without overwhelming your audience.

Long headlines can feel cumbersome and may lose your audience's interest before they even start reading your website.

On the other hand, short headlines are more likely to be read and understood at a glance, increasing the chances that visitors will click through to your content.

For example, a headline like "5 Ways to Boost Your SEO" is direct and to the point, telling visitors exactly what they can expect.

It’s more engaging than a lengthy alternative like "A Comprehensive Guide to Improving Your Website's Search Engine Optimization Techniques."

So, the next time you’re crafting a headline, aim for brevity.

Keep it short, sweet, and straight to the point.

This small adjustment can lead to a significant boost in audience engagement and click-through rates.

How did this go for you? I'd love to hear your thoughts! Reply and let me know.

Enjoy,

Matt Cici

mattcici.com

Here are 3 ways I can help:

🎉 Wix Joy — Hassle-free website development for your next brilliant idea.

👨🏽‍🏫 Wix Website Training — Transform your online business with personalized coaching and website training.

💡 Wix Landing Page Formula — Creating a simple, yet powerful landing page to grow your audience 24/7.