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Welcome to week 6 in our 8-week series focused on effective copywriting to build genuine audience connection (check out the past editions here).

Here's a quick tip to enhance your headlines: use a number

Incorporating numbers into your headlines can increase engagement rates by 36%.

Why?

Because numbers provide clarity, specificity, and structure, making your headline more compelling.

LESSON 6: USE NUMBERS IN HEADLINES

Make your headlines more compelling with clarity and specificity

Numbers set clear expectations for your audience.

For instance, "5 Tips for Filming on Your Phone" is more specific and engaging than "How to Film on Your Phone."

The number "5" immediately informs a website visitor of the amount of information they will receive, making the content seem more manageable and approachable.

Moreover, numbers can create a sense of order and value.

Headlines like "7 Ways to Improve Your Writing Skills" or "10 Steps to Starting Your Own Business" promise a structured, step-by-step guide, which is particularly appealing in educational and how-to content (e.g. course, workshop, etc.)

Those types of headlines also suggest that your website is packed with useful information, making it worth a website visitor's time to browse more.

Using numbers isn't just about listing tips or steps.

Numbers can also emphasize time frames or quantities, such as "3 Days to a More Organized Office" or "8 Secrets to More Productive Meetings."

Specificity can be a powerful motivator for website visitors who are looking for concrete, actionable advice.

So, the next time you’re crafting a headline, consider adding a number.

It can make your content more attractive and easier to digest, ultimately drawing more readers in.

How did this go for you? I'd love to hear your thoughts! Reply and let me know.

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Enjoy,

Matt Cici

mattcici.com

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