Hey there Mumma bear!

I want to jump straight in today, because this is a JUICY topic. At Flourish Mama, I help busy mums like you commit to self-care and prioritise YOUR needs—without the guilt.

Thing is, I can tell you to choose YOU until the cows come home, if it's not landing with you because #mumguilt, how likely are you to actually do this? Which brings me to the main topic of today's email:

WHY do Mums feel guilty about taking time out for themselves (and how can you move on from that)?

Let's break this down, the top three reasons Mums get the guilts for focusing on their own needs are:

Societal Expectations & Conditioning

• Mums are often praised for being selfless and putting their family’s needs first.
• The "good mum" narrative is linked to constant sacrifice, making self-care feel like a luxury rather than a necessity.
• If a mum steps away for herself, there’s often an unspoken fear of being seen as selfish or neglectful.

Comparison & Social Media Pressure

• Comparison is the thief of joy. Instagram-perfect mums seem to be doing everything—cooking organic meals, organising Pinterest-worthy playdates, and still looking flawless. Thing is, you're only seeing what that person wants to share...
• Seeing other mums appearing to "do it all" can make taking time out feel like you're failing in some way.

Fear of Judgment (From Others & Themselves!)

• Partners, family members and even other mums can unintentionally reinforce guilt by saying things like "Must be nice to have time for that!" or "I wish I could just go get a massage!"
• Mums themselves internalise guilt, thinking "I should be with my kids" or "There’s always something more important to do."

Do any of these ring true for you? Which one can you relate most to?

OK, so apparently we Mums are just stuck in this never ending cycle of guilt. Great, thanks for pointing that out Michelle. So, what now?

Well, the first step is realising what is going on in your head. Catching those little voices that keep spinning those negative stories - and that's exactly what they are, just stories we keep telling ourselves. How can you flip the script on these stories? Let's see...

Start by Challenging the "Good Mum" Myth

• A good mum isn’t one who sacrifices everything for her family—she’s one who models healthy boundaries, balance, and joy.
• Kids learn from what they see—when they see mum taking care of herself, they grow up knowing it’s OK to take care of themselves, too!

Surround Yourself with Supportive Voices

• Follow other mums who prioritise self-care and talk about it openly (not just the "super mums" doing everything).
• Join a community of like-minded mums who encourage each other to take time out without guilt.
• Let go of people who shame you for taking time for yourself. You don’t need that energy!

Identify the Root of the Guilt & Flip the Script

• Ask yourself: Why do I feel guilty? Where is this belief coming from?
• Flip the script:
• "I feel guilty for resting when there’s housework to do" → "Resting helps me reset so I can tackle things more effectively."
• "I feel bad leaving my kids to go for a walk." → "Taking a walk makes me a calmer, happier mum for them."

Truth bomb: Self-care isn’t a luxury—it’s a necessity. A burnt-out, overwhelmed mum isn’t going to be the best version of herself for her kids or herself. It’s not selfish to fill your cup—it’s the only way you can keep pouring into others.

Can you relate? Which of these guilt triggers do you struggle with most? Hit reply and let me know—I read every message!

Until next week,

Michelle

Flourish Mama