Looking back, my career path doesn’t seem “linear.”🎨 Industrial design → 🚀 Startup founder → 🎓 Lecturer → 💰 Banking UX → 🏦 Insurance UXTo some, it might look random. But to me? Every step taught me something new.And after all these years, here’s...

I’ve hired UX designers across different industries—tech, banking, insurance, and education.And every time, the best candidates weren’t just the ones with the best portfolios.They were the ones who had the right fit.The Three “Fits” I Look For📌 1. J...

A lot of UX designers tell me:💬 “I want to move into a leadership role.”But when I ask, “What are you doing to prepare?” they say:❌ “I’m improving my Figma skills.”❌ “I’m working on more case studies.”❌ “I’m taking another UX bootcamp.”See the pr...

“I don’t want to sound like I’m bragging.”I hear this all the time from UX designers struggling with their portfolios, resumes, and LinkedIn profiles.But here’s the contradiction:👉 You say you don’t want to “show off.”👉 But you also know hiring man...

Early in my teaching career, I noticed something frustrating.Whenever I asked students for feedback on a design, they’d say things like:❌ “It looks nice.”❌ “I don’t like it.”❌ “Something feels off.”No deeper reasoning. No clear insights.That’s whe...

Most UX designers looking for jobs aren’t lazy.They’re busy. • One day, they’re tweaking their portfolio. • The next, they’re applying to 50 jobs. • Then they see a LinkedIn post about networking—so they send a few cold messages. • Then they hear abo...

“I want more autonomy.”“I want better work-life balance.”“I don’t want to feel like a cog in the machine.”I hear this from UX designers all the time.But when I ask where they’re applying?👉 FAANG.👉 Big tech companies.👉 Brand-name startups with bill...

At DBS, I had the chance to work with Paul Cobban, the Chief Transformation Officer and Chief Data Officer.One of the first things he told me stuck with me:👉 “If you want leadership to take design seriously, show them the numbers.”I had always belie...

Sarah had a solid UX background.Her skills were good. Her portfolio looked polished. She was getting interviews.But every time? She stalled at the second round.📌 She couldn’t pinpoint why.📌 Hiring managers gave vague feedback.📌 She was stuck in th...

Most UX designers over-prepare their portfolio. • They tweak the layout endlessly. • They rewrite case studies over and over. • They spend weeks adjusting fonts and colors.But when it comes to interviews?They wing it.And then they wonder why they don...