"12+ years in enterprise SaaS, design systems, and user research."

A recruiter has read that sentence 30 times today.

That's what most experienced designers put in the first 3 lines of their LinkedIn About section. The lines that show before "see more." The only lines a recruiter reads when they're scanning 50 profiles an hour.

It's a filing label. Not a hook.

There's no reason to click "see more." There's no reason to message you. You sound like everyone else with the same title and the same years.

Reviewed three LinkedIn profiles live yesterday. All three had this exact problem. Experienced designers. Real work. But the first 3 lines read like a keyword summary instead of a reason to keep reading.

One designer had 18 years of experience. Her About section was empty. We wrote it from scratch on the call. Started with a Heineken campaign that changed how she thought about design. From making things look good to making solutions that change behavior. Now a recruiter reading those first 3 lines thinks "I want to know more about this person."

Another designer's About section read like a portfolio intro. No hook. No outcomes. We dug into her work and found she'd driven 10+ new clients for a fitness business in the first month. That became her opening line. Specific. Tangible. Earns the click.

The About section isn't a resume summary. It's a trailer. The only goal is to make someone click "see more."

This was the last of four roasts I ran this week. Portfolios. Resumes. LinkedIn profiles. Same lesson in every single one: the work is strong. What's visible doesn't match what's actually there.

Want to see where your signal stands? The Hiring Signal scores you across all 6 lenses in 3 minutes: → https://sendfox.com/lp/1dn0r9

Something bigger is coming next week.

Joseph