Morning-

Ready to embark on a totally fascinating exploration of some time-tested principles that fortify businesses for the long haul? 

Of course, you are! 

Then allow us to introduce "Everlasting Business," a lively podcast brought to you by Princeton Kaizen. It is guaranteed to leave you both informed and inspired. Seriously, the content is remarkable, and its co-hosts, Ari Meisel and Princeton Kaizen co-founder, Gregg Schoenberg, complement each other seamlessly.

In our very first episode, which drops Tuesday, June 20th, we delved into the captivating story of Cire Trudon, the oldest candlemaker in the world. Join us as we uncover the valuable lessons we can learn from this iconic brand and how they mastered the art of selling experiences, not just products. 

“Be transported through time and space by scents that evoke memories of events, wars, and incredible experiences.”

Really, it’s that cinematic. 

But that's not all! In each episode, we dive deep into a wide range of captivating topics. Here's a sneak peek at what you can expect:

1. Stress Innoculation: Discover the secret weapon to achieving world-class performance. We explore how to build resilience in the face of overwhelming stress and enhance your efficiency in high-pressure environments.
2. Lessons from The Knick: Step into the fascinating world of 1900s medicine as we explore the quirks and lessons from the iconic TV show, "The Knick." Find out why incentives matter and how they can shape behavior in the business world.
3. Beer: Uncover the timeless business lessons from the holiest breweries in the world. We reveal the surprising connection between religion and beer, along with the valuable community-building principles that transcend time.
4. Prompting: Join us as we explore the power of good questions and the art of prompting. Discover how Chat GPT technology can enhance your conversations and unlock valuable insights for your business.
5. Extraordinary Customer Service: Learn how empathy and rapport can unlock the extraordinary customer experience. We share stories and insights that will inspire you to deliver top-notch service and create lasting connections with your customers.
6. The Folly of Business Class: Buckle up for a fun discussion on the changing landscape of air travel and why an ownership mentality beats an employee mindset. We dive into the world of business class and reveal how treating company expenses like your own can lead to smarter decisions.
7. And so much more: From robotic police dogs to vacant office transformations, we tackle a variety of intriguing topics that will keep you on the edge of your seat.

Don't miss out on the intellectual banter, lively discussions, and a healthy dose of self-deprecation. Subscribe to "Everlasting Business" today and join our community of curious minds.

To stay up-to-date with the latest episodes, simply visit our website, Princeton Kaizen, or find us on your favorite podcast platform. We can't wait to have you on board!

Happy listening,

Ari and Gregg