This week, I want to share three tools I’ve been experimenting with that are seriously pushing the boundaries of what’s possible for entrepreneurs—and maybe redefining some Less Doing principles along the way.

💸 1. Sequence: Automated Profit First Routing

Remember Profit First by Mike Michalowicz? It’s one of the most practical frameworks for financial health I’ve ever used—especially for entrepreneurs. The basic idea: every dollar gets divided (profit, owner’s pay, taxes, OPEX) the moment it hits your account.

Sequence takes that idea and automates it.

It intelligently routes your income across those categories—so you’re not constantly deciding, “Can I afford this?” You just look at the account and know. No spreadsheet juggling. No guesswork. No slush-fund mayhem. Just smart, automated discipline.

📩 2. Serif: AI-Powered Email Drafts (That Sound Like You)

I’ve long said that email is a decision-making skill, not something to be outsourced blindly to a robot. So I’ve been skeptical of “AI inbox managers.”

But Serif surprised me.

Instead of auto-sending things on your behalf, it analyzes your Gmail in about 10 minutes, and then writes smart replies in your style and drops them into your drafts. You still control the send button. It supports the Less Doing email triage system (Delete, Deal With, Defer)—without stepping over the line.

🎤 3. YouDistro: The Content Creation Power Tool

This one’s just wild.

You tell it a little about who you are or paste in an article you want to respond to, and it interviews you via AI—like a podcast host asking smart questions.

You talk, it listens. Then it turns your answers into:

• Articles
• Social posts
• Podcasts
• Videos
• Blog entries
• And actually publishes them to your channels

Perfect if you're stuck on content ideas or want to establish thought leadership on a specific topic. It’s like having a ghostwriter, producer, and distribution team in your pocket.

🧠 Bonus Thought: The Milkshake Lesson

Ever heard of “Jobs to Be Done”? I hadn’t—until this week. It’s a marketing framework from Clay Christensen (Harvard) that flips the script: Instead of thinking what does this product do?, ask:

“What job is someone hiring this product to do?”

There’s a great explainer video using milkshakes (yes, really). Turns out people weren’t buying milkshakes because they were thirsty—they were buying them to keep them full and entertained on long commutes.

☕ It’s not just a drink—it’s a job performer.

That framework is changing the way I think about coaching, tools, and workflows.

⚙️ A Quick Note on Coaching

I’ve quietly been doing more synchronous coaching with a few select entrepreneurs. Yes, me, the async guy. But it’s working really well—for the right people. If that’s something you’re interested in exploring, hit reply.

Until next time—

Make it an effective day,

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