Is your engagement down? Here's why.
Aug 25, 2021 6:31 pm
School is back in session, does this change anything for you?
For a lot of households, it does. It means schedules have changed, along with social media patterns.
This could mean the engagement on your posts will change. You will notice people online at different times than they were over the summer.
If you're running ads, you will most likely see your CPC (cost per click) become more expensive.
This is temporary and it happens every year. Don't get discouraged and don't stop showing up! Consistency is key in relationship building on Instagram.
Use these prompts below to get you ready for next week!
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Content ideas for 8/30-9/3
It's International Strategic Thinking Month in September, and it's a great theme to start the month with! Strategic thinking is a form of problem-solving and includes observation, comprehension, an analytical eye, and the ability to make solutions and take actions. This is YOU! You are an industry leader, and it's going to show in your Reels this week. I just know it!
Monday 30- #BeachDay As an entrepreneur, it's important to be seen relaxing! Exotic locations and vacation destinations catch the attention of people scrolling, and that contributes to higher numbers in reach and impressions, which directly affects how you rank in the algorithm. If you go on a vacay be prepared to batch and shoot content. If you have some beach-themed pics from this year or last year, consider adding them together into your video editor to make a still photo Reel which is still a lot of fun set to the right music or sound byte. For future vacations, keep in mind to shoot more video content as it's what's preferred in the feed.
Tuesday 31- #EatOutsideDay If you have a backyard, this is a great time to set up a photoshoot. Taking the time to set up a photo shoot with several props and outfits can give you multiple options for batching content. In other words, you should take time once or twice a week to plan for and set up several props, outfits, and brand messages in the same setting. Start with a picnic blanket for #EatOutsideDay and brainstorm for next week's photoshoot. Do you need to order any small props or outfit pieces to pull the video idea together? Order it now, and it will be here on time!
Wednesday 1- Reels strategy? Yes, you should have a Reel strategy. Starting on paper is always a good idea when trying to pull two or more ideas together to influence others. Writing it down helps hold you accountable, and you can expand on ideas. A good e-commerce Reel needs a minimum of 3 main points, so get a pen and a paper and start brainstorming! You can reach me here if you need a list of starting ideas!
Thursday 2- Content pillars = Reel Heavy on the writing this week because great strategy needs documentation and organization. Write down your content pillars. If you were lost on the last statement, reach out here. Each of your content pillars should be able to stem off into 2-3 video ideas. Start by filming the video ideas for the first pillar and spend some time editing. Let me know what you came up with!
Friday 3- Your opening text bubble in your Reel needs to be an engaging hook! That means the very first thing people see is a hook statement to reel them into YOUR Reel. Use a new hook statement in each video idea you shoot for your content pillars. If you need some examples of hook statements, I have a whole list. Hit me up here!
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What do you need to get consistent on your social media? What would it mean for you if you did? Reply back and let me know!
Talk soon!
Jen McKee
P.S. Did you know I offer a paid referral fee? Do you know someone who needs social media help? If they become a customer, you get paid too!
Business owners... are you tired of trying to figure out social media on your own? Are you sick of the trainings, free content, and noise, and ready to stop do-it-yourself marketing and to start making money? I've got you. I'm here to support you, elevate you and your mission and get you back to doing what you do best! Reply back or book a call here and let's get started.
