Work with Jen

Hello ,

It's been a crazy year already and it's only January! I hope things are moving right along for you. Marketing and social media sure are moving quickly and ever-changing. Here is what I heard about this week, plus get a jump start on your February content.

Social Media News you can Use:

Apple's update and your Facebook Ads

Are you running ads on Facebook? If so, you have probably seen the alert about the iOS 14 update and how it will affect your targeting. Basically, Apple has given its users the option to opt-out of tracking. Seems like something you may want, correct? Targeting is used to serve you ads that you want to see. Now, no one really wants to see ads, but we are going to. So might as well see relevant ones (my opinion, obv). But how can you still advertise? Ezra Firestone & John Grimshaw of Smart Marketer broke it all down in this quick read I highly recommend. And if Facebook ads are on your radar for your business, let's talk. I'd love to get you going.

E-commerce on Social Media

Do you have an e-commerce brand? Where are you selling at? If the answer is just Amazon (or any other marketplace) it's time to consider building your own brand too. Showing up on social platforms can increase referrals to your website by over 100%! But there is still an opportunity to be choosy. You don't need to show up on every platform. If you want help deciding where is best, reply back. And if you want to know more about e-commerce marketing trends for 2021, check out this article.

E-commerce January Check-list

Are you an e-commerce brand? (I'd honestly really like to know, reply back) If you are, I sourced this amazing resource for you to use RIGHT NOW! It's a January checklist to be sure you're completely set up for an amazing new year. Check it out and let me know if it is useful.

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Here are 5 ideas for content for next week

(February 1st- February 5th)

Monday:

The first Monday in February is #natoionalsickieday meaning..a day a lot of people call into work. If you are a business owner (or if your client is one or wants to be one) this could be a good day to create content around. You could talk about the advantages of being a business owner (you don't have to call into work) and you could invite your potential clients to use you as a resource that will help make that happen for them.

Tuesday:

Taco Tuesday! Do you sell food (or maybe your clients do?) Or it could be an opportunity to give a shout out to a local business or brand that sells tacos and taco ingredients. In my family, we celebrate Taco Tuesday, every Tuesday. How can you use this day to connect with your audience and be seen?

Wednesday:

Today is your sales day. Create a video (yes, video) speaking to your ideal client. Tell them how you will help them make their life better by solving their problem. You know, the one that only your brand can solve! Don't overthink it, just put it out there. You've got this!

Thursday:

#TimeToTalkDay is a day to talk about mental health. I think, even if you're not in the mental health field you can talk about mental health on this day (especially if it's something that you think is important). As a country, many of us are struggling. Speaking out about what you are going through is powerful.

Friday:

Friday Fashion: What does your Friday look entail? Are you a blogger or a fashion brand? Or does your product or service add to this industry? If so, you could create a post mentioning what you're wearing and how to purchase it. If not, it could just a be a fun day that you show off your work from home look, or casual February Friday look. A post meant for engagement and connection.

Start thinking about Valentine's Day if you're not already. What types of promotions are you going to run? What type of photos do you need to be taking? If you already know, you can start mentioning it in your stories and content. You won't annoy your followers, just talk about it!

Hashtag Holidays:

• February 1: #NationalSickieDay
• February 2: #NationalHedgehogDay
• February 3: #CarrotCakeDay
• February 4: #TimeToTalkDay
• February 5: #WorldNutellaDay

Food Holidays: (There are so many this week)

• Candy-Making Day - February 1
• Dark Chocolate Day - February 1
• Decorating With Candy Day - February 1
• National Baked Alaska Day - February 1
• California Kiwi Fruit Day - February 2
• Crepe Day - February 2
• Heavenly Hash Day - February 2
• Tater Tot Day - February 2
• National Carrot Cake Day - February 3
• National Carrot Day - February 3
• Homemade Soup Day - February 4
• Medjoola Date Day - February 4
• National Stuffed Mushroom Day - February 4
• Bubble Gum Day - February 5, 2021 (First Friday in February)
• National Chocolate Fondue Day - February 5
• World Nutella Day - February 5
• Canadian Maple Syrup Day - February 6
• Ice Cream for Breakfast Day - February 6, 2021 (First Saturday in February)
• International Frozen Yogurt Day - February 6
• National Chopsticks Day - February 6

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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!

I am adding on full-time clients right now! There are 2 spots available.

Business owners... are you tired of trying to figure out social media on your own? Are you sick of the trainings, free content, and noise, and ready to stop do-it-yourself marketing and to start making money? I've got you. I'm here to support you, elevate you and your mission and get you back to doing what you do best! Reply back or book a call here and let's get started.

Thanks,

Jen McKee