What would make marketing easier?
Jan 20, 2021 8:33 pm
Hello ,
I hope you are doing very well these days. Happy U.S. Inauguration Day!
I wanted to find out a few things about these emails I send. What do you find to be the most helpful? What would make this email even more valuable for you?
Social Media News you can Use:
What time should you be posting?
This is a big and comprehensive list of what time it's best to post on social platforms. It's broken down by WHO you're posting for, when people engage the most and how often you "should" be posting. Things to note: this can vary. Lists like this are generalized. It's important to check your own account analytics and see when your followers are online as well. But it's a great jumping-off point.
Hows your email list coming along?
Have you jumped on the email marketing bandwagon yet? Email lists are a huge asset for all companies and it's how you keep in touch with your people! Social media algorithms are tough to navigate and you can be banned, blocked or the app can shut down! Be sure you are growing an email list and keeping in touch. Here are some email design trends for 2021.
Facebook Removing "Our Story"
When you were setting up your Facebook Page, did you add information to the "Our Story" area? It was set up like a blog post and had an option for a cover photo and a couple of paragraphs of information. Facebook is removing that area and giving Page managers the option to move it to "additional information". Just be sure to assess your page and what this means for you.
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Here are 5 ideas for content for next week
(January 25th- January 29th)
Monday:
Monday Motivation- How can you motivate your tribe today? What can you offer them to get them motivated to do life (and do business with you?). Create a graphic on Canva or even a picture or video of you.
Tuesday:
Tuesday Testimonial- Share a testimonial you recently received. This is a great way to earn trust with potential clients and customers (plus it tends to get pretty good engagement). There are some layouts on Canva you could use. Copy and paste the review into it. I also create a short video to share testimonials. Check it out here.
Wednesday:
It's Chocolate Cake day. Does this matter? If you sell chocolate cake, absolutely! If you love chocolate cake, it could be a lot of fun to post about your love for it. Bake yourself a chocolate cake for a photoshoot. Or promote a local business that you love to buy a chocolate cake from. Either way, this is a great opportunity for an engagement post. A day to connect with your audience, increase engagement and reach.
Thursday:
Sales day! Always need a sales day. Tell a story from your ideal client's point of view. Speak about their pain points. Then talk about how you solve those pain points and get your client back ontop. Be sure you list a CTA (call to action) about how they get in touch with you to heal that pain!
Friday:
I love Fridays as engagement days. You could do a Friday 5...5 things your followers don't know about you. Post a picture of yourself (great for engagement) and write a point listing the 5 things.
Here are the Hashtag Holidays for you to create content and events around next week. That link will take you to a site that has them for the rest of the year if you want to go even further.
- January 24: #BeerCanAppreciationDay, #NationalComplimentDay
- January 25: #OppositeDay
- January 26: #AustraliaDay
- January 27: #ChocolateCakeDay - #BubbleWrapAppreciationDay
- January 28: #CMGR (Community Manager Appreciation Day), #PrivacyAware
- National Peanut Butter Day - January 24
- National Peanut Brittle Day - January 26
- National Pistachio Day - January 26
- Chocolate Cake Day - January 27
- National Blueberry Pancake Day - January 28
- National Corn Chip Day - January 29
- National Croissant Day - January 30
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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!
I am adding on full-time clients right now! There are 4 spots available.
Business owners... are you tired of trying to figure out social media on your own? Are you sick of the trainings, free content, and noise, and ready to stop do-it-yourself marketing and to start making money? I've got you. I'm here to support you, elevate you and your mission and get you back to doing what you do best! Reply back or book a call here and let's get started.
Thanks,
Jen McKee
