Happy New Year ,

We all made it through 2020! All of us faced different challenges and have had to deal with different types of emotions and experiences. But, here we are at the brink of 2021. I honestly can't believe how this year turned out. But I'm grateful for the lessons, the pushes, and getting thrown into new territory. And I'm especially grateful for the opportunity to connect with you guys every week.

Social Media News you can Use:

Forbes top Social Media stories in 2020

Why do you care about the top social media stories in 2020? It says a lot about where we've been this year and where we're going. Social Media took on a whole new role in 2020 and that's important to note. Things like specialized Facebook groups, young Tik Tok stars and everyone talking about their bread. See all of the stories here, and reply back to let me know which ones you were a part of.

Thinking about marketing on a Forum?

Social Media Today polled their readers about marketing via Reddit, Twitch or Quora. The answers were interesting and I think if you're looking at your marketing strategy as a whole, these sites could be a great way to get in touch with your audience on a very personal level. Read the full article here.

LinkedIn 6 Trends for Social Media in 2021

The number one thing I think you should take away from this list is short-form video content is king right now. That is what Tik Tok and Reels are. Are you looking to add this to your current strategy? Here's what I suggest: start spending intentional time on Tik Tok to understand what type of videos are there. Search for hashtags that fit your brand. Then start practicing (meaning create the videos).

Check out the full LinkedIn list here.

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Here are 5 ideas for content for next week

(January 4th- January 8th)

Monday:

It's #nationaltriviaday and this is a great day to create content around. Search for a piece of trivia relevant to your brand and ask your audience to guess. Add it to your stories too. I love doing this because it encourages people to interact, increasing engagement which improves your reach. Don't forget to post the answer!

Tuesday:

Tip Tuesday- a great day to educate. Practice creating a short-form video for this day using Tik Tok or Reels. The video can then be repurposed on your IG feed or Facebook Page. Think of a question your audience might have, like what to bring to their first appointment or tips for your pipes during winter. Then answer the question in your video. Here's an example.

Wednesday:

Life is back in full motion these days, kids are back at school and vacation is over. Give your followers something inspirational to get through the next 2 days. Could be a great looking picture of your food if you're in that business or a quote. Remember, part of your strategy needs to include content that entertains and inspires.

Thursday:

It's a day to sell! Be sure you add at least one of these each week. Talk about a specific service. Maybe walk your client through the process of working with you. You could do this with a list graphic, with a video or with a picture and copy explaining the process.

Friday:

It's #BubbleBathDay, remind your followers to take a moment for themselves today. Another day to inspire and that's great! This is the content that encourages engagement and improves reach.

Here are the Hashtag Holidays for you to create content and events around next week. That link will take you to a site that has them for the rest of the year if you want to go even further.

Hashtag Holidays:

• January 4: #NationalTriviaDay
• January 4: National Spaghetti Day
• January 5: #NationalBirdDay
• January 6: #ThreeKingsDay
• January 8: #BubbleBathDay
• January 9: #LawEnforcementAppreciationDay
• January 9: National Electricity Day
• January 10: #HouseplantAppreciationDay

Food Holidays:

• National Whipped Cream Day - January 5
• Apple Tree Day - January 6
• National Bean Day - January 6
• National Shortbread Day - January 6
• National Tempura Day - January 7
• National English toffee Day - January 8
• National Apricot Day - January 9
• Bittersweet Chocolate Day - January 10
• National Oysters Rockefeller Day - January 10

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If you find this email helpful or useful, please forward it on to other business owners and content creators you know! I have a referral program that you could win prizes in!

Let me know if you have any questions or ideas you want to bounce off me! I hope you and your family have a Happy New Year!

Thanks,

Jen McKee

P.S. If you're struggling with consistency online, you don't have to. I have 1 spot open in my Social Media Advisory Program and I'm saving it for you. Reply and let's get started.