,

I learned something very interesting this past week. And it's happened more than once which means...I know it can happen for you too.

I had a client have multiple viral videos....and they aren't posting 2-3 times a day. They're actually only posting once a week!

What do I mean by that?

A lot of the Tik Tok strategy out there calls for multiple videos a day in order to get traction.

While that can certainly be helpful for multiple reasons (click here to see why), the truth is that you can see virality with just ONE video!

Here's what I suggest:

Find a topic that can be relatable to a very broad audience

Find an idea in your niche that can be controversial to a broad audience

Create a video on one of those 2 topics.

Here's an example:

You're a plumber. Who's your audience? Anyone with plumbers. What type of video might appeal to a broad audience? Celebrity bathrooms, the most elaborate bathrooms, the biggest plumbing fails, home decor tips...do you see where I'm going with this?

You're a divorce lawyer. Who's your audience? Anyone married. What type of video might appeal to a broad audience? Celebrity divorce tea (this is what we did).

My whole point is if you're trying to reach a large audience, create videos around topics that a large number of people would be interested in.

Want help getting started? Let's talk about where you're at and how I can help you.➡️ Click here

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Content ideas for 2/14-2/18

National Entrepreneurship Week

A great week to be an Entrepreneur! It’s weeks like this that are great for personal momentum and growth, so do yourself a favor and take advantage of this week. As an entrepreneur on social media, publishing a few Reels for your business per week should be a non-issue. Here are some great idea starters to make this the best week in Reels for your biz ever!

Mon 14- #ValentinesDay #LibraryLoversDay #NationalFerrisWheelDay and #CreamFilledChocolatesDay Today, you can have your cake and eat it too. If Valentines Day isn’t your thing, there are plenty of other options to pick from Today regarding video making. If you still need help getting started, ➡️ reach out here!

Tues 15- Share a video featuring the way you plan in your professional and/or personal life. Most people have a planner they really love, but it could be any creative way you stay organized and plan for the future. People tune into others sharing the small details and how professional and personal life work together!

Wed 16- #DoAGrouchAFavorDay Do you know anyone who is just a little bit grouchy? While you may not convince them to be on camera, you can document yourself leaving a small gift on their desk or another kind gesture. Be sneaky and have fun!

Thurs 17- #RandomActsOfKindnessDay This week seems to be all about kindness, and kindness is viral! Putting together several acts of kindness to perform around your town or neighborhood would make a great video. Pay attention to close-ups and creative video angles to make your video interesting!

Fri 18- Step out of your comfort zone and choose a talking voice over Tik Tok or a dance challenge Reel. You should be able to tell which voice sounds, and dance sounds are trending by scrolling through your For You Page. Choose one that you like from your research and boldly re-create it. It can be fun and refreshing for your followers to step away from business talk and have some fun, especially on a Friday!

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If your goals are to grow your business this year, social media and content marketing should absolutely be a part of your strategy. Let me know if there's any way I can support you. Kee Hart Marketing has multiple ways to help business owners succeed. ➡️ www.keehartmarketing.com/contact

Talk soon!

Jen McKee