Hey friend!

What if I told you that the key to unlocking engagement and trust on LinkedIn lies in something you already have?

Your client success stories.

While most brands spend all week on LinkedIn propping up themselves, you can take a completely different path.

One that not only attracts attention, but also builds a massive amount of trust in your brand.

I had Matt Barker on this week's episode of Distribution First (you've got to listen to this one if you haven't already) and today I'm going to walk through 3 types of content he uses every week to build authority without being salesy or self-promotional.  

1. Zero in on the Results

First up, talk about results. This is where you show, rather than tell, the value you or your company can deliver.

Each week, carve out a slice of your content calendar to spotlight a customer's success story.

Focus on the tangible outcomes:

Did your service boost their efficiency? Great, detail that.

Help them tap into a new market? Share those milestones.

The trick is to present these achievements in a way that's both compelling and credible.

Use real numbers and specific outcomes to paint a picture of transformation. This method doesn't just brag about your success. It offers a blueprint of potential success for prospective clients.

2. Illuminate the Problems

Next, let's talk about challenges. Highlighting your actual customers' problems creates a powerful tool for connection.

Each week, share a narrative focused on a challenge one of your customers faced. The more specific you can get, the better.

This approach does two things:

1. It demonstrates your deep understanding of the industry's pain points
2. It sets the stage for a compelling story of overcoming adversity.

By detailing the problem and your solution's role in resolving it, you're crafting content that resonates on a personal level with your audience.

Here's an example of a video where I share a tool I use with existing customers to help them build out an initial repurposing engine.

3. Amplify Customer Testimonials

Lastly, the classic of customer success content: testimonials.

There's something inherently trustworthy about letting someone else do the talking for you.

And the best recommendations come from someone who's been in your prospects' shoes.

And it doesn't have to be complicated. 

Have a screenshot of a customer review? Use it!

Have an old video lying around? Reshare it.

Choose testimonials that are genuine and relatable.

I love using video testimonials since they give a face and voice to the success story.

Community update!

This week I've been cruising to get the Distribution First community up and running. Here's what went down this week:

✅ First round of Founding members are on board 🎉

✅ Initial landing page created

✅ Two new workshops added

✅ Community channels built

✅ Content plan mapped out

✅ App development process in place

Founding member pricing will be at least 50% off the public launch rate. Hop on the waitlist to make sure you're one of the few folks who will lock in early bird pricing for life. 

Have a great week! 👊

Justin

Here are 3 ways I can help you...

1. An Introduction to Content Distribution: Watch my free 20-minute workshop to learn the simple step-by-step process to get more out of all your content and become the most effective content marker in your industry.

2. Content Repurposing Roadmap: This is my flagship course. Build a custom content distribution plan in less than 60 minutes.

3. Content Repurposing Masterclass: My next cohort is kicking off soon! We'll have live calls, community discussions, support, and more. Sign up for the waitlist to get early bird pricing!