Hey friend!

Today I want to share a quick story of two marketers with the same budget.

Mike and Dave.

Mike and Dave are both managing content at SaaS startups.

They both have $1500 to spend on blog content, but they have very different approaches to their budgets.

Mike is focused on getting his blog post created and published.

And he uses most of his time focusing on getting the content produced.

Because the more content he publishes, the better. He’s burnt out constantly creating new content.

Constant chasing the next thing.

But he has to look productive, so he keeps on creating. He might share a link out on social media. But most of the time, nobody sees it.

After he hits publish, he moves on to the next post. And starts the whole cycle over again.

Dave, on the other hand, is a different kind of guy…

He uses his budget to get the blog created.

But he knows how to repurpose existing content into 20+ pieces of new content.

Dave then drips that content out over 4 months.

He can sit back knowing that the core message is going to constantly get in front of his audience.

And because he’s maximizing his blog budget, he can take bigger bets in other areas.

Here's the thing...

Most companies are creating plenty of content.

But 99% of them don’t have a plan to actually get it in front of their audience.

Your content is worthless if nobody sees it.

Old Vs. New: A Tale of Two Strategies

Now if we think about a podcast, traditionally an episode would be published, maybe promoted once or twice on social media, and that was it.

Then onto the next piece of content.

Instead of constantly hopping onto the next thing, now you can think about your podcast, webinar, or blog post as the starting point for everything else.

Old Way:

• Publish the podcast = 100 listens

New Way:

• Podcast Episode: 100 listens
• Social Content: 500-1000 views
• YouTube Content: 20-50 views
• Blog/Summary Post: 100 views
• Newsletter: 500 views

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This not only amplifies the reach of your content, but also maximizes the return on every piece of content you create.

Have a great week 👊

Justin

Membership update!

This was a big week. The community has been built out! Here's a sneak peek behind the scenes...

Ready to hop in?

Founding member pricing will be at least 50% off the public launch rate. Hop on the waitlist to make sure you're one of the few folks who will lock in early bird pricing for life. 

Have a great week! 👊

Justin

Here are 3 ways I can help you...

1. An Introduction to Content Distribution: Watch my free 20-minute workshop to learn the simple step-by-step process to get more out of all your content and become the most effective content marker in your industry.

2. Content Repurposing Roadmap: This is my flagship course. Build a custom content distribution plan in less than 60 minutes.

3. Content Repurposing Masterclass: My next cohort is kicking off soon! We'll have live calls, community discussions, support, and more. Sign up for the waitlist to get early bird pricing!