Hey friend!

You’ve probably heard me talk about this before. But burnout is one of the biggest challenges facing marketers today.

Content marketing is supposed to grow your business, but what happens when all your effort goes into creation and not distribution?

You end up overworked, overwhelmed, and disappointed by all the work you just finished.

For years, I’ve been helping marketers fix this by flipping the traditional content strategy on its head. That’s what my Distribution First Framework is all about.

But while I’ve taught this framework in workshops, live trainings, private coaching, podcasts, and even this newsletter I realized there’s something missing:

• A step-by-step program to build, execute, and scale a distribution system from scratch
• A supportive community to hold you accountable and help you troubleshoot along the way
• Resources designed for busy marketers who don’t have endless hours to “figure it out”

That’s why I’m building the Distribution First Academy. To give you the tools, strategies, and guidance to transform how your content performs.

Here’s what I’ve heard from dozens of marketers over the last few months:

“I don’t have time to create all this content AND distribute it effectively.”

“I have so much content already, but I’m not getting the ROI I should be.”

“I need a better way to do it all without burning out.”

These aren’t isolated issues. I see these same challenges across all industries, brands, and team sizes.

More marketers than ever are realizing the solution isn’t more content.

It’s better distribution.

If you’re feeling stuck with content distribution, start by looking at what you’ve already created. Look at your blog posts, videos, newsletters, and social media updates. Now, ask yourself:

• Who is engaging with your content now?
• What feedback or questions do you get most often?
• Which formats or topics seem to create the most buzz?

You’ll start to see patterns emerge. You'll either see gaps in your content or opportunities to double down on what’s already resonating. This process will clarify what to amplify and where your distribution efforts need to focus.

And if you’re still feeling overwhelmed or unsure where to start, don’t worry.

Inside the Distribution First Academy, I’ll show you exactly how to turn the content you’ve already created into a system that delivers real results without burning out or spending all your time on creation.

Action step for this week

Take 15 minutes.

Look back at your most successful content. And ask yourself two questions:

1. How many people have seen this in the last 30 days?
2. What would happen if 10x more people engaged with it?

Then brainstorm one or two ways you could re-share or repackage that content this week.

Then you can find the untapped potential of your existing content.

You don’t need to always create more. You need to amplify what’s already working.

Have a great week!

Justin