Hey friend!

Most marketers start out thinking more is better. More platforms, more posts, more eyes.

I used to think the same thing. I thought if I spread my content everywhere humanly possible, I’d build this massive audience.

But it all becomes too much. Posting everywhere isn’t only time-consuming. It’s exhausting.

More often than not, we don’t realize the work behind building an "omnipresence brand."

Each platform requires understanding, strategizing, engaging, and maintaining. GaryVee and Hormozi aren't writing captions, editing videos, scheduling, and building that online presence across the internet. They have entire teams dedicated to it.

And unless you’re one of those rare businesses with an entire team running the show, you’re going to burn out quickly too.

So if we can't be everywhere, we better be effective.

That's why I love The Value vs Effort Matrix.

This simple tool helped me stop, sit back, and think strategically about where my time was going and what I was getting in return with every distribution channel.

Here’s how it works:

1. Easy Wins – High value, low effort. This is where you’ll find your sweet spot. For me, LinkedIn and email are my Easy Wins. I get big returns without draining myself.
2. Big Bets – High value, high effort. These are channels that demand real work but bring real rewards. My podcast and courses fit here—worth it but require planning.
3. Busy Work – Low value, low effort. It’s tempting to “just cross-post,” but if a channel doesn’t reach your audience, it doesn't matter. Even low effort is wasted effort. I learned that with X (Twitter).
4. The Pit of Doom – Low value, high effort. Avoid these at all costs. TikTok is a powerhouse, but not for me. Any effort there would be a big drain for little reward.

Here’s how you can apply it:

1. Identify your audience and goals: Who are you trying to reach? What do you want them to do? If you’re B2B, LinkedIn is probably better than Instagram.
2. Map your channels on the matrix: List all your current channels and place them based on your goals and capacity.
3. Show Up where it matters: Consistency is king. One or two key channels will drive more engagement than spreading yourself thin across five.
4. Experiment wisely: Curious about a new channel? Give it a 60-day trial. Then look at the returns. No return? Move on without the guilt.

Where do your channels fall?

If you feel stretched thin and are losing motivation, it’s time to simplify.

Have a great week 👊

Justin Simon

Founder, Distribution First ← if you want to amplify your marketing, check this out.

Here are 3 ways I can help you amplify your content...

1. The Distribution First Playbook (FREE): This free blueprint gives you all the steps to build a content distribution system and amplify your existing content without relying on Google.

2. Content Repurposing Roadmap: This is my flagship course. Turn your existing content into a lead-generating machine in a few hours a week.

3. Distribution First: You don’t have to do it all yourself. Distribution First helps you amplify your content through plug-and-play frameworks, advanced training, and personalized coaching.