“Every plan needs four voices.”— The Generalist’s AdvantageDesirability, feasibility, risk, narrative. Miss one, and the gap shows up later as churn, confusion, or cost. Keeping all four in view isn’t extra work; it’s how simplicity survives con...

“Every plan needs four voices.”— The Generalist’s AdvantageDesirability, feasibility, risk, narrative. Miss one, and the gap shows up later as churn, confusion, or cost. Keeping all four in view isn’t extra work; it’s how simplicity survives con...

“They don’t care about your org chart.”— The Generalist’s AdvantageMembers and customers feel one experience. Silos are invisible to them, but not their impact. Treat the journey as a single promise and trust compounds. Trust is the quiet profit...

“They don’t care about your org chart.”— The Generalist’s AdvantageMembers and customers feel one experience. Silos are invisible to them, but not their impact. Treat the journey as a single promise and trust compounds. Trust is the quiet profit...

“Every plan needs four voices.”— The Generalist’s AdvantageDesirability, feasibility, risk, narrative. Miss one, and the gap shows up later as churn, confusion, or cost. Keeping all four in view isn’t extra work; it’s how simplicity survives con...