How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to…
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11 Important Elements to Include in Your Employee Handbook
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of…
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How I Write Effective SOPs: A Complete Guide [+ Free Template]
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.
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The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve…
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Building the Right Foundation for Cornerstone Content — Here's Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a…
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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning.
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Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford…
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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer…
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