Jerome Dawson

Marketing Dec 23, 2024

9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against many different problems. And – you’ve probably…

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Marketing Dec 20, 2024

Content Marketing Team Dynamics That Deliver Results

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and…

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Marketing Dec 20, 2024

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Marketing Dec 20, 2024

Lingering Questions: What Marketing Masters Want to Ask Each Other

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands.…

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Marketing Dec 19, 2024

5 Marketing Experts Predict The Top Trends We'll See in 2025

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”

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Marketing Dec 19, 2024

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

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Marketing Dec 18, 2024

How Content Gap Analysis Bolsters Your Marketing Strategy

Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if…

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Marketing Dec 17, 2024

How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media…

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