Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…
Read article →
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS…
Read article →
No One Really Knows What To Expect From TikTok ... But Here's What Marketers Should Know To Stay Alert
On Saturday, January 18th, 2025, TikTok was temporarily banned for folks in the U.S. By Sunday, January 19th, its…
Read article →
How Much Does an Explainer Video Actually Cost? [New Data]
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could…
Read article →
5 Steps to Build a Public Relations Strategy [+ KPIs and Tools You Need]
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a…
Read article →
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark.
Read article →
I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown…
Read article →
The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]
I know that behind every great company, division, or team is a great organizational structure — a structure tailored…
Read article →