How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You…
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10 Reasons Why No One Is Watching Your Video Content
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled.…
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The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth…
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Traditional marketing vs. digital marketing: Why not both?
Traditional marketing vs. digital marketing shouldn’t be a controversial decision.
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Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.
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What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on…
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How to Create An Action Plan: A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline,…
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How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked…
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