How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing…
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How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that…
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Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
90% of the U.S. population has eaten at a McDonald's over the past year.
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Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty…
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The Content Collaboration Framework That Earned HubSpot 6 Million Views
It wasn't too long ago that we weren’t collaborating much across Marketing.
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Is it Real or AI? Test Your Detection Skills [Round 4]
Think you're good at spotting AI-generated content? Put it to the test.
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Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna be a good day.
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McDonald's Secret Ingredients to Fan-Driven Marketing
When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic…
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