Jerome Dawson

Marketing Feb 21, 2025

Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in…

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Marketing Feb 19, 2025

The Different Types of Marketing & What Your Brand Should Invest In

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types…

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Marketing Feb 19, 2025

How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on…

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Marketing Feb 18, 2025

Which LLM Should You Use for Your Business? [Pros and Cons]

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not…

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Marketing Feb 18, 2025

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content…

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Marketing Feb 18, 2025

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be…

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Marketing Feb 18, 2025

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job…

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Marketing Feb 17, 2025

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the…

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