Jerome Dawson

Marketing May 29, 2025

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re…

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Marketing May 29, 2025

Forget Photoshop: Google AI Studio is the new editing powerhouse

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've…

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Marketing May 28, 2025

How AI assistants can make you 10x more productive: A step-by-step guide

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x…

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Marketing May 28, 2025

What makes a good website? Here are 16 things I look at [new data]

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up…

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Marketing May 28, 2025

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product…

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Marketing May 27, 2025

The best video marketing channels to grow your brand this year

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy.…

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Marketing May 27, 2025

Multi-agent AI systems — how this AI tech stack can power your marketing org

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly…

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Marketing May 26, 2025

10 holiday marketing campaign examples + marketing tips

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle…

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