The actual recession marketing tactics that helped brands survive + how your team can implement them
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The…
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I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time…
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Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one…
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The state of inclusive marketing in 2025 [new data + expert insight]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of…
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AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix…
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Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn't sound like us.”
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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide…
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Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it.
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