Turn your power users into creators (and vice versa)
One of the most powerful — but least used — aspects of social media is its ability to turn customers into community.
Read article →
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s…
Read article →
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of…
Read article →
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena.…
Read article →
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let…
Read article →
The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people.…
Read article →
Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what they…
Read article →
How to maintain authenticity in your social media strategy — even with AI
One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while…
Read article →