Jerome Dawson

Marketing Dec 5, 2025

How The Doux uses AI to engage community

“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith.

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Marketing Dec 4, 2025

Intent-based marketing: How to target ready buyers

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your…

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Marketing Dec 4, 2025

Future of newsletters: 6 trends changing the newsletter industry in the next year

The future of newsletters is bright, but it’s a far cry from its snail mail origins.

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Marketing Dec 2, 2025

3 bitter truths all marketers need to hear right now

When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little…

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Marketing Dec 1, 2025

Use the Ick to Create Better Marketing

Our expert this week has a few hot takes.

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Marketing Nov 26, 2025

Forget B2B or B2C: It’s time for B2H

This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.

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Marketing Nov 24, 2025

Loop marketing examples from companies we love

Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every…

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Marketing Nov 21, 2025

Modern workflow automation explained & 6 best workflow software

In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error,…

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