AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate…
Read article →
Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than…
Read article →
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We…
Read article →
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual…
Read article →
AEO vs. GEO explained: What marketers need to know now
More customers are turning to answer engines when searching for products. ChatGPT alone has 900 million active users.…
Read article →
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work…
Read article →
Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build…
Read article →
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
Read article →