4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
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How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That meant…
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"You need to be an event business"
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an…
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Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had…
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Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a…
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5 best email marketing tools for healthcare businesses in 2025
Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one…
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The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because…
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6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on…
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