Why Lifestyle Brands Are the New Media Companies
Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large…
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How to Negotiate Your Salary (Script Included)
You've done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring…
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What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They…
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Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
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I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a…
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The Ultimate Guide to On-Page SEO in 2024
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
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12 Higher Education Marketing Trends of 2023
Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts.
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How to Organize Your Email: 11 Management Tools
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful —…
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