Jerome Dawson

Marketing Sep 28, 2023

Creating a Culture of Inclusion: Revolutionizing Professional Standards

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of…

Read article →
Marketing Sep 27, 2023

9 Google Drive Tips You'll Wish You Knew All Along

If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the…

Read article →
Marketing Sep 27, 2023

The Scarcity Principle: How 7 Brands Created High Demand

If you took the same Introduction to Economics class that I struggled through in college, you might remember this key…

Read article →
Marketing Sep 27, 2023

What is Communication? The Ultimate Guide

The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to…

Read article →
Marketing Sep 27, 2023

The Future of Partnerships: Celebrities Working For Major Brands

Celebrity brand partnerships are evolving beyond endorsements and #sponcon.

Read article →
Marketing Sep 27, 2023

Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Marketing plans provide a framework to funnel customers from awareness to decision to purchase.

Read article →
Marketing Sep 27, 2023

25 of the Best WordPress Newspaper Themes for 2023

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different…

Read article →
Marketing Sep 26, 2023

The Marketer's Ultimate Guide to Link Bait

Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of…

Read article →