Jerome Dawson

Marketing May 29, 2024

14 LinkedIn Banner Examples to Inspire Your Own

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner…

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Marketing May 29, 2024

What is a Media Kit — and How to Make One That Wows [+Examples]

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

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Marketing May 29, 2024

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the…

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Marketing May 28, 2024

The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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Marketing May 28, 2024

How to generate leads on TikTok, according to TikTok's Global Head of Product Partnerships

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on…

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Marketing May 28, 2024

How to Level Up Your Marketing Career in the AI Era (The Right Way)

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because…

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Marketing May 28, 2024

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating…

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Marketing May 27, 2024

50 Marketing Buzzwords to Know and Some to Avoid

At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than…

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