Jerome Dawson

Marketing May 27, 2024

How Clickbait Works: The Psychology Behind Clickbait

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era…

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Marketing May 27, 2024

30 Hidden Messages In Logos of Notable Brands

You know those instantly recognizable logos like Nike's swoosh? Even though we’ve all seen them hundreds of times,…

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Marketing May 27, 2024

How to create an effective Facebook ads strategy in 2025

Facebook ads can be incredibly powerful — when they’re done right. Most marketers say it consistently delivers a…

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Marketing May 24, 2024

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

“Take this pill, and watch your migraine disappear in ten minutes!”

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Marketing May 24, 2024

How to Add Text to A GIF [Tutorial]

As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I…

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Marketing May 23, 2024

The Ultimate New Hire Onboarding Guide That Actually Works

My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire…

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Marketing May 23, 2024

20 Free & Paid Small Business Tools for Any Budget

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my…

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Marketing May 23, 2024

Everything You Need To Know About Podcast Advertising and Sponsorships

As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand…

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