The Path To Reach Your Target Audience by Ericka

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Great speakers may be closer than you think

Great speakers often come from relationships and communities you already have.

Hey ,

We had a great conversation today about a simple question:

Where do great speakers come from?


One takeaway stood out:

your next great speaker may already be in your ecosystem.


We talked about finding potential guests through:

→ Existing communities
→ Customers
→ Partners
→ Previous attendees
→ LinkedIn connections
→ Other podcasts, shows and conversations


The bigger point?

Speaker sourcing isn't always a search problem. Sometimes it's an attention problem.

We also wandered into some great conversations about AI, content creation, podcasts, lead magnets and the tools we're using to make our work easier.


Thanks for bringing your ideas, experiences, questions and of course, your usual Virtual Summiteers energy!




Where Do Great Speakers Come From? Your Next One May Already Be in Your Ecosystem

Read the full newsletter on LinkedIn, be sure to Heart, Comment & Share!



Next Friday 🎯

"What's your smallest successful event?"

Question:
"Tell us about an event that felt small but produced big results."

This one is about taking the pressure off chasing huge attendance numbers. Sometimes a small event can create a surprisingly big result.

Hope to see you there!


Ericka

Talk Virtual I Virtual Summiteers


P.S.

Come ready with a small event story. It doesn't have to be impressive on paper. We're looking for the one that felt small but delivered something bigger than expected.

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