Hey there,
I learned a business strategy from the Sindhis that completely changed how I think about offers:
"Never let the client leave without buying something."
Let me show you how I'm using it.
The old funnel (leaving money on the table)
I had a webinar on inbound B2B lead generation via YouTube that led to a discovery call.
On the call: one offer only - DFY YouTube service (4-12 videos/month).
If they said no? They left with nothing. I lost them.
Thanks to the Sindhis (and Alex Hormozi), I realized how much money I was leaving on the table.
The new funnel (web of offers)
Discovery call:
- Main offer: DFY YouTube service (4-12 videos/month)
- Downsell: 1-hour consultation at $125
In the 1-hour consultation:
I give pointers on their channel, what elements to focus on, how to run a YouTube funnel. But it's just an hour - I can't give all the details.
So they usually book the 4-hour consultation package where we break down the top 4 elements (one per call):
- Gathering ideas
- Scripting, titles, thumbnails
- Setting up studio & recording
- Understanding analytics
Just like that, $125 turns into $525.
This web of offers, upsells, and downsells is what differentiates people who win from people who don't.
Book a call - see how we can build your offer stack in the cohort
How this applies to you
Most freelancers and agency owners have one offer.
When prospects say no, they walk away empty-handed.
But if you had:
- A main offer
- A downsell (smaller, lower-risk version)
- An upsell (premium add-on)
You'd never lose a lead completely. You'd capture something.
This is exactly the kind of offer design we work on in the Cold Outreach Mastery cohort (Now called Conquer Clients)
We still have a couple slots open
The scholarships are gone, but I'm still offering moneyback guarantee if:
- You provide a superstar testimonial after your success, OR
- You do the work and still don't earn your money back
If you're struggling with:
- One-dimensional offers that leave money on the table
- Leads saying "not right now" and disappearing forever
- Not knowing how to structure upsells/downsells
This cohort will fix it.
Best,
Divij
P.S. The person in the screenshot went from "I'll just do the 1-hour call" to booking the full 4-hour package within 24 hours. That's what a smart funnel does.
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