Hey there,

Just recorded a podcast with Dennis Yu — the guy who's worked with Nike, the Golden State Warriors, and some of the biggest brands in the world.

He dropped some bombs I partly agree with and partly don't.

Let me explain.

Dennis's take: Cold outreach = you're bad at retention

Dennis has made zero cold calls and sends zero cold emails in his entire career. He argues that if you're competent, you don't lose clients — so you don't need constant prospecting.

When your calendar is full of sales appointments, you're revealing you can't deliver.

Do I agree? Yes and no.

Here's the nuance Dennis is missing

Cold outreach shouldn't be your only strategy. But it's the fastest way to build reputation when you're starting out.

Alex Hormozi did cold outreach. Frank Sondors still does 10,000+ emails/week. They're not spamming — they're strategically building relationships.

Once you're at Dennis Yu's level? Sure, content + reputation alone can carry you.

But when you're at 0? Cold outreach builds the reputation that makes warm leads possible.

That's exactly why the coaching program covers both:

• Cold email + LinkedIn outreach (to generate leads now)
• Personal branding + content (to warm leads long-term)

You need both working together, not one or the other.

Other lessons from Dennis that actually hit

1. Reputation over pricing

Pricing problems = reputation gaps. Emergency rooms don't have salespeople because competent doctors don't need to convince patients. Build reputation, and price becomes secondary.

2. The myth of working your way up

Starting cheap and gradually raising prices doesn't work. Dennis charged Nike over $1M by associating with reputable companies early — not by serving 100 clients at $1,000 each.

The skills for $1,000 work are different from million-dollar work.

3. Health as business strategy

Dennis lost 57 pounds after doctors said he might not survive. He discovered: one hour of sleep or exercise generates more business productivity than weeks of grinding.

One alert meeting where he secured equity > weeks at the laptop.

4. AI eliminates tasks, not relationships

2026 will see the biggest tech layoffs ever. Anything on Fiverr (copywriting, thumbnails, PPC) is done better by AI now.

The winning skill? Managing teams (human + AI) and building relationships.

Being a podcast guest matters more than Photoshop skills.

Last call for the cohort

We officially start today (onboarding calls happening now), but I'm keeping enrollment open till 10 PM tonight.

2 regular seats left + 1 scholarship (100% free).

If you've been on the fence, this is it. After 10 PM, I'm heads-down with the group.

Book your call now - closes 10 PM IST today

Think of it as a free lead gen session where we also see if the cohort is right for you.

Worst case? You walk away with valuable advice.

Best case? You join and build a system that compounds.

Bestest case? You get the scholarship.

Best,

Divij

P.S. I'm also giving moneyback to students who crush their goals and give a genuine testimonial for the next batch. So even if you pay, you might get refunded by winning.