The milk vs paneer offer (and why he bought on the spot)
Jan 03, 2026 10:51 am
Hey there,
Had another call yesterday that turned into an on-the-spot sale.
Let me tell you what happened.
The situation
He's a meta buyer for 2 US agencies. Wanted to go full-time. Onboarded one Indian client but couldn't charge premium.
Tried teaching AI courses. Problem? Majority of his followers were college kids with no budget.
He was stuck between "I know I'm good" and "why isn't this working?"
The milk vs paneer analogy
I gave him this:
You need 2 offers ready to buy.
Milk: Low cost, high volume. More people can afford it, you sell more. (For me, that's IC Framework.)
Paneer: Premium, fewer buyers. Less volume, but way higher value per sale. (For me, that's the coaching program.)
Most people try to sell only one. You need both.
He got it immediately. Bought the coaching program on the call itself.
Onboarding him Monday.
Here's what I want you to think about
If you're still on the fence about booking a call, think of it this way:
Worst case? You walk away with free, valuable advice for your business.
Best case? You join the few who are actually going to hit their goals this quarter.
Bestest case? You get the 100% scholarship (1 spot left).
We start Monday. This is your last shot.
Best,
Divij V Sharma
P.S. I'm also giving moneyback to some students who hit their goals and give a genuine, valuable testimonial for the next batch. So even if you pay, you might get it back by crushing it.