Through the Flex

Facing change and needing to adapt one own's business is not unprecedented...The companies that are doubling down on, 'How do we do more of what we used to do?' - they're the ones that are going to struggle the most. The ones that can go through the...

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Apr 09, 2020
Impossible Within the Current Paths

[T]here may well be a natural tendency for someone to tell us that something is impossible, but, by and large, they don't really mean that. What they mean is that it is impossible within the current paths on which they and the organization are depend...

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Apr 08, 2020
Brand Karma

If brand awareness was once the standard measure for brand strength, and brand resonance and relevance are the new yardsticks, I suspect that brand karma will be the ultimate definition of brand strength one day...Brand karma reflects everything a co...

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Apr 07, 2020
Solve Problems In Public

The only way to get good at solving problems is to solve them. Not in private, not in a safe way, not in a place where you can waffle about the results. In public.→ Seth Godin, The Icarus Deception[[]----[]]In nearly every situation, we have a choice...

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Apr 02, 2020
Play the Game You Can Win

You will never win, playing a game that somebody else loves more than you. → Gary Vaynerchuk, How to be a Great Communicator in 2020[[]----[]]The brands & leaders who survive this mess will be the ones who aren't in business because it's easy mon...

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Apr 01, 2020
A Robust Antidote to Burnout [Functional Branding]

Three decades of research show that receiving support from colleagues is a robust antidote to burnout.Adam Grant, Give & Take[[]----[]]"I'm not the only one going through this," is a powerful truth. It can free us from the unnecessary shackles of...

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Mar 31, 2020