Jeff on Audience Segmenting

After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the potential market and metrics for that film, the next confrontation is trying to understand everything we can about the audience....

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Mar 25, 2025
Issues to Think About in Greenlighting Your Film

Cast Is No Panacea People often ask what “so and so” actor is worth to a film, but my answer, I think, is almost never satisfactory, because an actor can seldom “open” a picture. They can be right for the part, and they can enhance the quality of a f...

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Mar 08, 2025
What in Holy Hell Are Indie Films Facing in 2021?

First, I’m Not A Seer I do not style myself a future predictor, so, I want to say that I do not KNOW exactly what things will be like in 2021; but the following are not just random thoughts, they are based on detailed study. Having spent a good bit o...

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Nov 30, 2020
Comparable Pictures (ROIs) List

This Table Lists Almost All of the Film Titles Currently in Our Database But don’t let that stop you from asking for a film, as we are constantly adding titles. You can download this pdf and peruse, search, take you time with checking for the films y...

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Aug 29, 2019