By: Anika Repole Wilson Brand Archetypes In 1934, psychoanalyst, psychiatrist and founder of analytical psychology; Carl Jung published his work ‘The Archetypes and the Collective Unconscious’, stirring the pot as it were, in early Psycholo...
Like most nuances about entrepreneurship, understanding Client Compatibility, may be something that can’t be taught, but rather experienced. Over time, most service oriented entrepreneurs learn these subtleties about client relationships usually thro...
Feeling blank on content creation for the month of June? Here's a bit of inspo for you.What will you be focusing on this month? (function(jQuery) {function init() { window.wSlideshow && window.wSlideshow.render({elementID:"19468264290248485...
Never heard of Dessert Content? 🍩Well Dessert Content is a key ingredient in your #contentmarketing recipe... its the indulgent sweet stuff. It targets your wider desired audience and is eye catching. Some 10 years ago, thanks to Ann Handley in her c...
We have a natural tendency to only consider December as the festive month (which it is) but there are so many international, noteworthy and monumental days observed in the upcoming month which speak directly to Human Rights and the celebrating of Fre...
November is a heavy shopping month + Kid-friendly/oriented month (sweet treats and global celebrations). Its also a great month for small business owners and professionals. November is also the month to celebrate men's health and wellness with the #...
Journey with me down the rabbit hole (pun intended) as I explore various brands, their efforts in building Community and other key observations I have made of them as a Brand Enthusiast and Marketer. First, A note on Community As a Caribbean Nation...
By: Anika Repole WilsonStakeholders of brands have always tried to be as cost effective as possible in seeking maximum ROI for minimum expenditure. With the digital space, finally being respected and utilized appropriately (the way many marketers lik...
By: Anika Repole Wilson - @businesschicceo I know the title of this article may have made you clutch your pearls a bit. Perhaps, there was slight panic, maybe I offended you or made you worry? If you felt anything close to these emotions, that's a...
As the end of the year fast approaches, we take a look at some of the top digital marketing trends for 2018 and how they can be further leveraged in 2019. In an industry as fast-paced as digital marketing, it is crucial that we stay on top of trends...
