Erica Holthausen

All issues

Don't Bury the Lede: How to Start an Authority-Building Article

When writing to build your authority, how you think is much more important than what you think.

image






Good morning, ,


I was up early this morning to review the election results, and I have to admit I'm grateful the midterms are behind us. I don't usually write about politics, but this election cycle was too significant to ignore.


AI-generated deepfakes, an unprecedented influx of dark money, political gerrymandering, and targeted voter suppression efforts tested the limits of our democracy. While some of the technology is new, the playbook is not  — our elections have always been fraught. But despite these obstacles, the system held, and voters made their voices heard.


Watching people cut through the political noise to find the information they need to make their decision is a great reminder of what we must do as writers: we need to add to the conversation, not the noise.


To make sure our writing serves our readers, we need to make our point clear from the very beginning and show them how we think, not just what we think.

Keep reading

Enter your email to finish this story and get Erica Holthausen's next one straight to your inbox.

Already subscribed? Enter the same address and you'll go straight through. · Free, and you can unsubscribe any time.

Share

More issues

All 59 →
#58 Oct 21, 2026

How Do You Get Your Best Ideas in Front of the Right People?

Read issue →
#57 Oct 7, 2026

Rethinking the End-of-Article Call to Action

Read issue →