Client Spotlight: Kimberli Jeter is a social impact consultant and the founder of River Wolf Group, where she leverages the power of networks to help individuals, organizations, and communities thrive. A graduate of Pathway to Publication, she wrote “Put a Different Spin on Networking” for TD Magazine, the Association for Talent Development's print publication. |
Good morning, ,
Last month, during a session with my Writing Practice community, I was asked for my thoughts about whether we should include a call to action at the end of each article we write for our websites. This is pretty standard content marketing advice, and I strongly disagree with it.
While my convictions were strong, my argument wasn't.
And so I wrote about it and brought a polished, publication-ready draft of the resulting article to our Peer Editing Workshop at the end of last month. I thought the piece presented a compelling argument, but Scheherazade Mason and Leslie Martinich were not convinced. They challenged my thinking, pointed out sections of the piece where my argument was muddled, and forced me to clarify my definitions (I call blog posts and pieces written for third-party publications articles) and the distinction between articles and the vehicles used to distribute those articles.