Newsletters
Don't Bury the Lede: How to Start an Authority-Building Article
When writing to build your authority, how you think is much more important than what you think.
Read issue →How Do You Get Your Best Ideas in Front of the Right People?
You don't have to do allthethings. You have to do the right things (for YOU) with intention.
Read issue →Rethinking the End-of-Article Call to Action
When you treat articles like infomercials, you cheapen the very expertise you are trying to sell.
Read issue →On Email Marketing and Authority Development
That one-size-fits-none marketing advice you see all over the internet is doing you more harm than good.
Read issue →The Real Purpose of Your BIG Idea (And How to Uncover It)
The value of your BIG idea doesn't come from its novelty; it comes from its utility.
Read issue →The Power of Sharing Your Unpopular Opinions
You have to share your ideas to test, refine, and validate your ideas.
Read issue →Turning Your Perspective Into Your Most Powerful Business Development Asset
Visibility and authority are not the same.
Read issue →Stop Competing for Attention and Start Using Your Articles to Nurture Relationships
For independent consultants, attraction-based marketing is a recipe for burnout.
Read issue →