Newsletters
Rethinking the End-of-Article Call to Action
When you treat articles like infomercials, you cheapen the very expertise you are trying to sell.
Read issue →On Email Marketing and Authority Development
That one-size-fits-none marketing advice you see all over the internet is doing you more harm than good.
Read issue →The Real Purpose of Your BIG Idea (And How to Uncover It)
The value of your BIG idea doesn't come from its novelty; it comes from its utility.
Read issue →The Power of Sharing Your Unpopular Opinions
You have to share your ideas to test, refine, and validate your ideas.
Read issue →Turning Your Perspective Into Your Most Powerful Business Development Asset
Visibility and authority are not the same.
Read issue →Stop Competing for Attention and Start Using Your Articles to Nurture Relationships
For independent consultants, attraction-based marketing is a recipe for burnout.
Read issue →Are You Changing How You Write Just to Prove You're Human?
Don't let the generative AI tail wag the dog. There's a better way.
Read issue →Generative AI Is Making Authority Development Easier, Just Not the Way You Might Think
Building a web of authority is not about quantity; it’s about quality and message consistency.
Read issue →