#29–Is decisiveness an antidote against money ghosts?

I could be totally making this up, based on some anecdotal observations of how people buy coffee machines (which isn't a "major" purchase like a house or a car, nor is it a need, like a fridge or a washing machine).

What I've observed is that there are two types of buyers:

• those who arrive to the display area knowing what they want. If they want the "top of the line," they get it (regardless of the price). If they want something simpler and less expensive, that's what they get. If they want to make "better coffee," as a buyer put it yesterday, and dream about making a flat white at home, they buy the machine that allows them to do that. No fussing around. (In this category, are also those who see that the machines I sell aren't what they're looking for, and quickly decide not to buy.)

• those who come to the display area hoping to get clarity on what they want, once they see the machines and their functionality. It seems like they want to be convinced (by me or by their friend/daughter/spouse) to get the machine they want. As though they were waiting for permission. A lot of fussing around, indecisiveness, let-me-think-about-ness.

After years of helping people to make more money through their career, now seeing how they spend money fascinates me.

My hypothesis is those who have more clarity about what they want to spend their money in are high-earners.

Those with an Underearning Mentality, on the contrary, waste time fussing around, negotiating with themselves–should I buy or should I not? Feeling guilty if they spend, deprived if they don't.

There are also those with fewer resources but who don't have "money ghosts." My guess is that they also make buying decisions quickly: either they want something AND have the money to buy it and so they do (with no guilty feelings), or they don't (and move on).

So, I wonder: is difficulty deciding, the let-me-think-about-ness, another sign of the Underearning Mentality? Would forcing oneself to make fast buying decisions an antidote against "money ghosts?"

Love,

Carolina

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