Comparing WordPress and Webflow This article will compare two of the most popular content management systems: WordPress and Webflow. We’ll look at their features, ease of use, and pros and cons, to help you decide which platform is best for you. Ther...
Website Optimization Website optimization is one of the most important steps to improve your ad performance. By tweaking your website with small changes to your website, you can increase the number of clicks and impressions your ads receive, which wi...
Have you tried customer journey mapping yet? If not, you’re missing out on one of the most powerful and effective ways to approach digital marketing. With a clear picture of your customer’s journey from awareness to purchase, you can promote your pro...
What is Search Engine Optimization (SEO) writing, exactly? How to Write SEO-Friendly Content What does SEO writing entail? Google’s own definition says it all: “Search engine optimization (SEO) is the process of improving the visibility of a website...
When it comes to digital marketing, the internet is full of tricks and hacks designed to help you get ahead. But while they may seem like quick wins, these tricks often hide a cost that’s too big for your business to pay. The Digital Marketing Minefi...
Using Google Ads, formerly known as Google Adwords, with a clear plan and goal can help your business reach more clients and expand its online presence. Running an online business is no laughing matter, especially when you’re up against behemoths lik...
Technology is constantly changing, and with it, the way we interact with websites changes too. With that in mind, here are the top website design trends for 2022 that will help you build a more engaging and valuable website. We take you through Predi...
Social media is a great way to connect with your target audience and one of the best ways to increase your reach. But if you want to make sure you’re getting the most out of social media for your business, you’ll need a solid strategy in place before...
The long-awaited answer to the question on everyone’s minds is finally here: Digital marketing, specifically SEO, can replace traditional offline methods like TV ads and leaflet drops. It already has! However, there’s a lot more to this topic than ju...
Getting ahead in social media can be as simple as understanding what will dominate in the future. Having to figure out how your business can remain relevant and how to stay ahead of the competition, consider these six social media trends that will do...
