What is Search Engine Optimization (SEO) writing, exactly? How to Write SEO-Friendly Content What does SEO writing entail? Google’s own definition says it all: “Search engine optimization (SEO) is the process of improving the visibility of a website...
When it comes to digital marketing, the internet is full of tricks and hacks designed to help you get ahead. But while they may seem like quick wins, these tricks often hide a cost that’s too big for your business to pay. The Digital Marketing Minefi...
Using Google Ads, formerly known as Google Adwords, with a clear plan and goal can help your business reach more clients and expand its online presence. Running an online business is no laughing matter, especially when you’re up against behemoths lik...
Technology is constantly changing, and with it, the way we interact with websites changes too. With that in mind, here are the top website design trends for 2022 that will help you build a more engaging and valuable website. We take you through Predi...
Social media is a great way to connect with your target audience and one of the best ways to increase your reach. But if you want to make sure you’re getting the most out of social media for your business, you’ll need a solid strategy in place before...
The long-awaited answer to the question on everyone’s minds is finally here: Digital marketing, specifically SEO, can replace traditional offline methods like TV ads and leaflet drops. It already has! However, there’s a lot more to this topic than ju...
Getting ahead in social media can be as simple as understanding what will dominate in the future. Having to figure out how your business can remain relevant and how to stay ahead of the competition, consider these six social media trends that will do...
New business owners often get so caught up with creating their product or service that they leave the marketing to chance. But here’s the thing — good marketing is just as important as having a great product or service. Having great products or servi...
New business owners often get so caught up with creating their product or service that they leave the marketing to chance. But here’s the thing — good marketing is just as important as having a great product or service. Having great products or servi...
Your website is the face of your business. It’s the first impression customers have and a window into your business. If you want your customers to return to your website for more, updating your site often with new features and graphics will keep them...