Verne Brand

Bluestone Digital Jul 7, 2026

SEO is Changing

Why Organic Clicks Are Dying Even When Rankings Hold I’ve been running a digital marketing agency for a number of…

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Bluestone Digital May 5, 2026

What Is GEO (Generative Engine Optimisation) and Why SA Businesses Need It Now

GEO (Generative Engine Optimisation) is the practice of optimising your content to be cited and summarised by AI-powered…

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Bluestone Digital Mar 9, 2026

How to Actually Measure ROI from Your Digital Marketing (Not Only Clicks and Likes)

Methods for Measuring ROI from Digital Marketing That Go Beyond Likes and Clicks You’re spending money on digital…

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Bluestone Digital Jan 13, 2026

How People Really Find Brands Now: Social Media in 2026

Social media is now a primary search channel, discovery often happens in the feed before someone actively searches…

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Bluestone Digital Nov 24, 2025

The Difference Between SEO and GEO

SEO improves your overall search visibility and helps people find your website during early research. GEO strengthens…

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Bluestone Digital Nov 17, 2025

What is website maintenance, and why is it important for your business?

What Website Maintenance Means The importance of Website Maintenance You can’t just establish a website and leave it…

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Bluestone Digital Oct 30, 2025

How a wholesale nursery took #1 on Google

CLIENT Windy Willows INDUSTRY Wholesale nursery LOCATION Johannesburg, SA SERVICES SEO · Google Ads BUDGET ~R70,000 #1…

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Bluestone Digital Jul 17, 2025

Expanding reach while controlling costs

CLIENT Confidential INDUSTRY Exclusive art auctions LOCATION South Africa SERVICES Google Ads · Meta BUDGET ~R70,000…

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