Why Organic Clicks Are Dying Even When Rankings Hold I’ve been running a digital marketing agency for a number of years now, and I’ve sat through a lot of industry shifts. Some were real, some were overblown. This one is real, and it’s moving faster...
GEO (Generative Engine Optimisation) is the practice of optimising your content to be cited and summarised by AI-powered search tools like Google’s AI Overviews, ChatGPT, and Perplexity AI. Traditional SEO gets you onto Google’s first page. GEO gets...
Methods for Measuring ROI from Digital Marketing That Go Beyond Likes and Clicks You’re spending money on digital marketing every month. Maybe it’s Google Ads, social media management, SEO, or some combination of all three. And at the end of the mont...
Key Takeaways for Social Media in 2026 Social media is now a primary search channel, discovery often happens in the feed before someone actively searches People search using full questions and natural language, not short keywords, your content should...
Key Takeaways on the Difference between SEO and GEO SEO improves your overall search visibility and helps people find your website during early research. GEO strengthens your presence in local searches, especially on map listings. A complete Google B...
The importance of Website Maintenance You can’t just establish a website and leave it alone. A Website needs regular maintenance to continue functioning effectively, attracting customers, and accurately representing your business. There is a reason f...
A Look at the Client – Windy Willows Wholesale Nursery in South Africa Windy Willows, a top wholesale nursery in Johannesburg, worked with Bluestone Digital to make their website easier to find, get more qualified leads, and make the whole site work...
Expanding Reach While Controlling Costs We partnered with a leading business in the exclusive art auction space with a clear goal. They wanted to reach more qualified buyers and sellers and grow revenue, all without overshooting their advertising bud...
Table of Contents Add a header to begin generating the table of contents A website alone won’t bring in sales. Here’s what business owners need to know. I had a frustrating and thought-provoking meeting with a client not so long ago. We made her a pr...
6 Digital Marketing Trends That Will Change 2025 (and What You Should Do About Them) Digital marketing is changing quickly, and 2025 will offer new goals. You might be missing the larger picture if you’re still trying to get clicks and not paying att...
